A Strategic Management Case Study on the Walt Disney Company

A Strategic Management Case Study on Erika Erro | Mimilanie M. Mabanta | Javi Mendezona | Clara Poblador Tour 198 Prof. Emma Lina F. Lopez Introduction Company Background When brothers Walt and Roy Disney moved to Los Angeles in 1923, they went there to sell their cartoons and animated shorts. One could only dream that their name would one day be synonymous with entertainment worldwide. But then again, that is how The Walt Disney Company has made their fortunes over the last several decades: making â€Å"dreams† come true. The Disney brothers began creating countless cartoons (some successful and others not so much), and in 1928, introduced Mickey Mouse to the world in the animated short, Steamboat Willie—widely described as the†¦show more content†¦The strengths for The Walt Disney Company are detailed below. A Vast and Diverse Portfolio The Disney brothers began drawing cartoons long before moving to Hollywood. The Missouri natives spent the majority of their lives imagining characters to which to introduce to the world. Along with the Disney’s impressive collection of new adaptations of old classics such as Robin Hood, Sleeping Beauty, Peter Pan, and Alice In Wonderland; the Company has created countless characters to star in their feature films. Disney’s original characters include Mickey Mouse, Minnie Mouse, Donald Duck, Pluto, Chip amp;Dale, Simba, Buzz Lightyear, Belle, and Aladdin (to name only a very limited few.) The Walt Disney Company’s huge portfolio is the single best strength of the entire organization. Diversification Disney has moved well beyond its cartoon-oriented roots. Though the company is still involved the production of original feature films and other related media (and though the media network division of the Company is still the organization’s leading generator of revenue) the company has long since stopped being your typical â€Å"animation studio† or â€Å"film production company.† In 1951, with the opening of Disney’s first theme park (Disneyland, in Anaheim, California) the Company made a dramatic shift from a media-oriented company toShow MoreRelatedEssay on Crm Walt Disney698 Words   |  3 PagesIs it Strategic? A CRM program contains complicated business and technology issues. Though, they require significant investments of time and money. Adapting a CRM tool does not make any change in small business’s performance. A company has to understand their goal. They has to clear about till what extinct they are related to the customer. If the target is not truly strategic than CRM system fails to the business. According to Bob Iger, Walt Disney Co.’s president and COO – year 2000 was peakRead MoreDisney s Strategic Process Of Success Essay1636 Words   |  7 PagesWalt Disney transformed a small private company into a blooming public company surrounded by success. The case study presents his strategic process of success starting from the ground-potential he encompassed as a young boy. Today, Disney is still a famous company seen throughout everyday life in a wide variety of presentations. Disney is represented through movies, short films, cartoons, television networks, theme parks, hotels, and characters. In accordance to the case study, the most importantRead MoreWalt Disney1491 Words   |  6 PagesThe Walt Disney Company: The Entertainment King Case Analysis The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense for esight. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney s death, the company started to lose its ground and performance declined. Michael Eisner became CEORead MoreAnalysis Of Disney s Leadership And Organizational Model1918 Words   |  8 Pagesbusiness strategic analysis concerning The Disney Company, an American diversified Multinational mass media and entertainment conglomerate headquarter at the Walt Disney Studios in Burbank, California (Wikipedia, 2017). This analysis is based on a 2009 case study of Disney as to the strategic challenges the company is facing at the time. Key Strategic Issues and Opportunities When examining the Disney case using internal and external analysis, a key area of opportunity exists within the Disney organizationRead MoreDisneys Business Factors1276 Words   |  6 PagesDisney s Business Factors Katrina Ballard MGT/230 October 16, 2012 Disney s Business Factors The Disney Corporation is a leader in both the family entertainment and the movie media industries. They are internationally acclaimed for their amusement parks and resorts, media networks, studio entertainment, and interactive media (Bahera, 2012, para. 1). Through Walt Disney’s vision, drive, creativity, and passion, Disney has become one of the world’s most successful multi-media corporationsRead MorePixar Case Study1292 Words   |  6 Pages2012-2013 YORGBEV PIXAR MAGIC CASE STUDY Submitted to : I. Viewpoint II. Significant Case Facts * Robert Iger, Walt Disney Co. new CEO, first task was to acquire Pixar Animation Studios. * Walt Disney Animation Studios, the studio that brought us Mickey Mouse and The Lion King, had become moribund over the past decade because of Pixar’s award-winning productions. * John Lasseter, now the Chief Creative Officer of both Pixar and Disney Animation Studios, explainedRead MoreThe Walt Disney Company: the Entertainment King Essay1589 Words   |  7 PagesMaximilian Scheufler Strategic Management The Walt Disney Company: The Entertainment King[1] I. Why has Disney been successful for so long? Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how manyRead MoreDisney Land in Europe997 Words   |  4 PagesQuestion no. 1: What are some of the characteristics of multinational enterprises that are displayed by the Walt Disney Company? †¢ They have to be responsive to different forces of home country and host country at the same time although Euro Disney do not have any big competitor as it was the largest amusement park opened in France but it failed to study accurately external environment, needs and wants of people, culture, price, policies, economic, social and legal issues. They should keep localRead More Exploring Walt Disney Company: The Entertainment King Essay1514 Words   |  7 PagesStrategic Management The Walt Disney Company: The Entertainment King[1] I. Why has Disney been successful for so long? Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertakeRead MoreWalt Disney s The Disney Company2012 Words   |  9 PagesTyler Knight The Walt Disney Company Introduction History/background. The Walt Disney Company is a very large company with a very rich history. The company began as a cartoon studio in 1923, started by Walt Disney, and it was called the Disney Brothers Cartoon Studio. In 1928, the first animated film to star Mickey Mouse, Steamboat Willie, debuted in New York City. The following year, the partnership between the two Disney brothers was replaced by four renamed Disney companies. In 1932, the first

Technology And The Future Of Unmanned Aerial Vehicles

The package comes, but there is no deliverer. A tractor is plowing the field after a successful harvest, but there is no driver. This is the future of technology, and more specifically, unmanned aerial vehicles. UAVs, more commonly referred to as â€Å"drones,† have been advancing for decades now. Their advancement has not come without opposition though, and while this argument is concentrated behind drones role in technologies machination over society, the true reality is a shift to mechanization, a progression the United States has seen before. Historically, many economic shifts have affected the US, including the shift from agrarian society to industrialization in the Gilded Age, periods which allowed the US to dominate the world economy,†¦show more content†¦In addition, farmers who are subject to working conditions along with the simple nature of human abilities which detract from their ability to inspect a field compared to technology, are eliminated in UAV prac tices of inspection. The benefit transfers down the line of agriculture when the product the farmer was able to grow has ended up at the grocery store, and by the same means, the support for the drones’ integration is bound to follow. More acute compared to the agricultural and rural sectors, is the commercial interest of drones through manufacturers and retailers like Amazon. These have come in headlines labeled as an innovation and as an intrusion, bringing more opposition than other areas of use. In an article by Trevir Nath, â€Å"it is estimated that every year integration is delayed; the US loses $10 billion in financial growth† (Nath 2). This is undermined by the citizens of Syracuse who believe that â€Å"as the nation becomes more accustomed to drones...fewer people will oppose their use in war and in commercial application that intrude upon Americans privacy† (Semuels 2). Such strong arguments have came to light because of the growing drone hub in their area. They worry about the local economy as well, and more importantly— jobs. Dave Kashmer, a protestor, falls under the opposition, and stated â€Å"It’s not going to produce jobs for a Syracusan†¦Ã¢â‚¬  These arguments lend to a primary consequence of a shift to drone technology— a job market shift. SyracusansShow MoreRelatedCollisions on the ground are of grave importance as well. A MQ-1C UAV pilot undergoing training1200 Words   |  5 PagesReports conclude that the Grey Eagle was not up to par in its vehicle and ground control packages (Brodeur, 2012). An increased traffic flow of both manned and unmanned aircraft will most definitely increase the probability of collision in the air as well as on the ground. This can lead to human casualties and injuries. In order to fortify safety of use new technologies must be designed, tested, and integrated into the current and future UAV systems. The realization is UAVs will encounter on averageRead MoreEye Of The Sky, The Biggest Moral Dilemma Of Drone Warfare1423 Words   |  6 Pagesof drones in battle fields remains to be one of the most divisive subjects in modern warfare. Use of unmanned aerial vehicles has become the hallmark of the war against terror. The move has elicited debate which is constantly gaining traction as more damming statistics are released on collateral damages associated with drone warfare. The United States has frequently deployed unmanned aerial vehicles to track down and kill enemy combatants and their leaders. Some of the notable killings were those ofRead Mor eEssay on Drones: Unmanned Aerial Vehicles3207 Words   |  13 Pages Like much of today’s technology, Unmanned Aerial Vehicles attribute their creation to the military. The idea of using unmanned aircraft has long been a dream for the military -- scouting planes without any casualties to report should something go wrong, air strikes with only time and money to lose, and the ability to wage war without losing a single life. Well the third one may perhaps not be realistic – as Afghanistan has shown, lack of ground troops leaves certain entities unchecked.1 HoweverRead MoreThe Unmanned Aerial System can also loiter at a different speed presenting the opportunity of other900 Words   |  4 PagesThe Unmanned Aerial System can also loiter at a different speed presenting the opportunity of other aircraft to overtaking the UAS. Due to this ability, potential midair collision scenarios are numerous. Two critical technological functions will separate the Unmanned Aerial Vehicle’s architectures in the system. The vehicle’s abil ity to control the vehicle, survey and avoid must be addressed by the FAA to mitigate the risk of midair and ground collision factors. UAS technology can perform hoveringRead MoreUnmanned Aerial Vehicles1499 Words   |  6 Pagesare many people in this universe that wonder if the United States using drones is a good idea, what many do not know is that well drones are really called UAVs or more commonly said unmanned aerial vehicles. There are many types of drones, but another well-known drone is called UCAVs, unmanned combat aerial vehicles (Matthews). The UCAVs are used for the military to spy on the activities of other countries. The Washington Post says â€Å"These UAVs are just planes that operate through controlled on landRead MoreEMS Essay995 Words   |  4 Pagesnot frequently utilized by providers in EMS. When a provider utilizes drones in EMS, improvements in response time, medical sample transport time, traditional aeromedical barriers and access to emergency care are demonstrated. Advances in drone technology, improved reliability and proliferation have made drones worth considering in EMS. Patient emergency medical system outcomes are improved with Drones in EMS. Drones in EMS Drones in Emergency Medical Service (EMS) are not utilizedRead MorePrototyping Approach For Design Analysis And Testing Of Unmanned Vtol UAV1643 Words   |  7 Pagesanalysis and flight testing of the TURAC VTOL UAV. Paper presented at the International Conference on Unmanned Aircraft Systems (ICUAS), Orlando, FL. http://dx.doi.org/10.1109/ICUAS.2014.6842354 Presented at the 2014 International Conference on Unmanned Aircraft Systems (ICAUS), this paper identifies the need for a low cost approach that is effective in building commercial based small unmanned VTOLs. The researchers’ discuss and analyze the TURAC, which is an easily reproduced tilt rotor VTOLRead MoreDrone Warfare : Unmanned Aerial Vehicles1669 Words   |  7 Pagesin the United States on September eleventh. During the time of Operation Enduring Freedom and Operation Iraqi Freedom, drones had a usage time of approximately 100,000 flight hours when performing tasks in these operations. Also known as unmanned aerial vehicles, the primary use of drones today is for surveillance. However, during recent years, drones have had other uses, such as airstrikes. With these airstrikes, there have been a large amount of civilian casualties due to the drones targeting highlyRead MoreStrategic Direction And Global Security Essay1618 Words   |  7 Pagesensuring cyber technolog y outpaces adversaries. Based on the current U.S. strategic direction and global security environment these capabilities are necessary. Satellites and cyber technology will be part of the design of the GSS system. The U.S. military will be able to strike quickly and remain engaged for increased periods while additional forces move to the area of concern using the GSS system. Increased Navy and Air investments in submarines, ships, aircraft, unmanned aerial vehicles (UAV’s) andRead MoreAerial Systems Essay702 Words   |  3 PagesUnnamed Aerial Systems (UAS) that operate within the our National Airspace System (NAS) whether within Line of Sight (LOS) or Beyond Visual Line of Sight (BVLOS) must be equipped with the appropriate technologies to ensure a safe recovery of the aerial platform in the event of a lost data link between the operator and aerial platform. In accordance with Federal Aviation Regulations (FARs) Parts 91.3 and 91.13 General Operating Flight Rules; the pilo t in command of an aircraft is responsible for

The Importance of Documentation Free Essays

The Importance of Documentation Documentation: Material, printed or electronic, that provides official information or evidence or that serves as a record. Why is documentation important? Without it there would be no record of anything. Humans have been documenting and recording important information for centuries. We will write a custom essay sample on The Importance of Documentation or any similar topic only for you Order Now Information from inventory lists to details of wars, weather reports, past civilizations, and census data. As a non-commissioned officer having documentation when required is important in many aspects of my duties at work and even at home. At work there are medical files and profiles, leave paperwork, ammunition requests, forms for vehicle repairs, parts requests, dependent documents†¦ the list goes on and on but each document is important for its own unique reasons. Without medical files there would be no documentation of injuries or illnesses and what was done to treat them. What if the issue reoccurred? A physician would need the details of past treatments and medications to determine what the current treatment should be. A medical profile is an important document for showing proof of health or injury related limitations or restrictions to avoid causing the issue to worsen. Without properly completed and filed leave paperwork a soldier’s leave request would be denied. Other paperwork ignored or improperly completed can result in mission failure, delayed repairs, etc. Dependent documents are imperative to ensuring eligible family members receive the benefits entitled to them. The NCO Creed: No one is more professional than I. I am a Noncommissioned Officer, a leader of soldiers. As a noncommissioned officer, I realize that I am a member of a time honored corps, which is known as â€Å"the Backbone of the Army. † I am proud of the Corps of Noncommissioned Officers and will at all times conduct myself so as to bring credit upon the Corps, the military service and my country regardless of the situation in which I find myself. I will not use my grade or position to attain pleasure, profit or personal safety. Competence is my watch-word. My two basic responsibilities will always be ppermost in my mind — accomplishment of my mission and the welfare of my soldiers. I will strive to remain technically and tactically proficient. I am aware of my role as a noncommissioned officer. I will fulfill my responsibilities inherent in that role. All soldiers are entitled to outstanding leadership; I will provide that leadership. I know my soldiers and I will always place their needs above my own. I will commu nicate consistently with my soldiers and never leave them uninformed. I will be fair and impartial when recommending both rewards and punishment. Officers of my unit will have maximum time to accomplish their duties; they will not have to accomplish mine. I will earn their respect and confidence as well as that of my soldiers. I will be loyal to those with whom I serve; seniors, peers and subordinates alike. I will exercise initiative by taking appropriate action in the absence of orders. I will not compromise my integrity, nor my moral courage. I will not forget, nor will I allow my comrades to forget that we are professionals, Noncommissioned Officers, leaders! As an NCO, as a leader of soldiers, it is my responsibility to set the standard. It is my responsibility to be the example and demonstrate that which I expect from my soldiers. Leadership, competence, responsibility, and accountability are the foundation of successful operations within the United States Military. That ability to train, prepare and lead men into combat has been a defining characteristic of our military for hundreds of years. The importance these skills cannot be underestimated. Leaders apply these skills to ensure a successful mission. Since the revolutionary war, men have been dedicating their lives to the freedom of our country. These men were part of a team that received orders from leaders about how to overcome the enemy of the day. Today’s enemy is much harder to find, but the skills needed to succeed are easily to found here within the ranks of the United States Military, the thousands of men and women giving their best to lead soldiers. The words of the NCO Creed state clearly the responsibilities of the Army’s NCO leaders and the importance of these responsibilities is beyond measure. This country’s leaders have been teaching about leadership for quite some time. As General George Washington expressed more than 200 years ago, serving as a Soldier of the United States does not mean giving up being an American citizen with its inherent rights and responsibilities. Soldiers are citizens and should recognize that when in uniform, they represent their units, their Army, and their country. Every Soldier must balance the functions of being a dedicated warrior with obedience to the laws of the Nation. They must function as ambassadors for the country in peace and war. When speaking to officer candidates in 1941, then General of the Army George C. Marshall said, â€Å"When you are commanding, leading [Soldiers] under conditions where physical exhaustion and privations must be ignored; where the lives of [Soldiers] may be sacrificed, then, the efficiency of your leadership will depend only to a minor degree on your tactical or technical ability. It will primarily be determined by your character, your reputation, not so much for courage—which will be accepted as a matter of course—but by the previous reputation you have established for fairness, for that high-minded patriotic purpose, that quality of unswerving determination to carry through any military task assigned you. Soldiers need to be able to have faith in their command to do what is right for the soldier and the country. Command is about sacred trust. Nowhere else do superiors have to answer for how their subordinates live and act beyond duty hours. Society and the Army look to commanders to ensure that Soldiers and Army civilians receive the proper training and care, uphold expected values, and accomplish assigned missions. Having a â€Å"good† commander is vital for unit cohesion and success. In Army organizations, commanders set the standards and policies for achieving and rewarding superior performance, as well as for punishing misconduct. In fact, military commanders can enforce their orders by force of criminal law. Consequently, it should not come as a surprise that organizations often take on the personality of their commanders. Army leaders selected to command are expected to lead beyond merely exercising formal authority. They should lead by example and serve as role models, since their personal example and public actions carry tremendous moral force. Soldiers need to work in a positive environment. Many will argue that aggressive leadership inspires more work. While this may be true, the motivating factors within soldiers of such a leader are going to be less personal than those found within a soldier who respects and values his leader’s guidance. How important is character in those trying to lead? The answer is of course that character is the defining element in a successful leader. Three major factors determine a leader’s character: values, empathy, and the Warrior Ethos. Some characteristics are present at the beginning of the leader’s career, while others develop over time through additional education, training, and experience. It is essential to success that Army leaders lead by personal example and consistently act as good role models through a dedicated lifelong effort to learn and develop. The Army cannot accomplish its mission unless all Army leaders, NCOs, soldiers, and civilians accomplish theirs— whether that means presenting a medical profile upon request, filling out a status report, repairing a vehicle, planning a budget, packing a parachute, maintaining pay records, or walking guard duty. The Army consists of more than a single outstanding general or a handful of combat heroes. It relies on hundreds of thousands of dedicated NCOs, soldiers, and civilians—workers and leaders— each doing their part to accomplish the mission. Each of their roles and responsibilities may differ, but they are no less important in reaching the goal. Every leader in the Army is a member of a team, a subordinate, and at some point, a leader of leaders. The Army relies on it’s NCOs to be capable of executing complex tactical operations, making intent driven decisions, and who can operate in joint, interagency, and multinational scenarios. They must take the information provided by their leaders and pass it on to their subordinates. Soldiers look to their NCOs for solutions, guidance, and inspiration. Soldiers can relate to NCOs since NCOs are promoted from the junior enlisted ranks. They expect them to be the buffer, filtering information from the commissioned officers and providing them with the day-to-day guidance to get the job done. To answer the challenges of the contemporary operating environment, NCOs must train their Soldiers to cope, prepare, and perform no matter what the situation. In short, the Army NCO of today is a warrior-leader of strong character, comfortable in every role outlined in the NCO Corps’ vision. NCO leaders are responsible for setting and maintaining high-quality standards and discipline. They are the standard-bearers. Throughout history, flags have served as rallying points for Soldiers, and because of their symbolic importance, NCOs are entrusted with maintaining them. In a similar sense, NCOs are also accountable for caring for Soldiers and setting the example for them. NCOs live and work every day with Soldiers. The first people that new recruits encounter when joining the Army are NCOs. NCOs process Soldiers for enlistment, teach basic Soldier skills, and demonstrate how to respect superior officers. Even after transition from civilian to Soldier is complete, the NCO is the key direct leader and trainer for individual, team, and crew skills at the unit level. NCOs have other roles as trainers, mentors, communicators, and advisors. When junior officers first serve in the Army, their NCO helps to train and mold them. When lieutenants make mistakes, seasoned NCOs can step in and guide the young officers back on track. Doing so ensures mission accomplishment and Soldier safety while forming professional and personal bonds with the officers based on mutual trust and common goals. â€Å"Watching each other’s back† is a fundamental step in team building and cohesion. An NCO is a direct leader, giving leadership that is face-to-face or first-line leadership. This leadership occurs in organizations where subordinates are accustomed to seeing their leaders all the time: teams and squads; sections and platoons; companies, batteries, troops, battalions, and squadrons. The direct leader’s span of influence may range from a handful to several hundred people. NCOs are in direct leadership positions more often than their officer and civilian counterparts. Direct leaders develop their subordinates one-on-one and influence the organization indirectly through their subordinates. To ensure that I as an NCO, in a direct leadership role, positively influence and guide the soldiers around me, I have the responsibility, the obligation, to convey the example of the ideal soldier. Character, a person’s moral and ethical qualities, the ability to determine what is right and gives a leader motivation to do what is appropriate, regardless of the circumstances. An informed ethical conscience consistent with the Army Values strengthens leaders to make the right choices when faced with tough issues. Since Army leaders seek to do what is right and inspire others to do the same, they must embody these values. As a non-commissioned officer having documentation when it is needed is important in many aspects of my duties at work but more than that it is important for me to set an example for the soldiers looking to me for guidance. How to cite The Importance of Documentation, Essay examples

Complications With Impact Quality Of Life â€Myassignmenthelp.Com

Question: Discuss About The Complications With Impact Quality Of Life? Answer: Introduction The assignment deals with the review of the quantitative research article, Self?weighing and simple dietary advice for overweight and obese pregnant women to reduce obstetric complications without impact on quality of life: a randomised controlled trial by McCarthy et al. (2016). In response to the article, different elements of the research paper are described. Quantitative research Quantitative research can be defined as systemic and objective process of using the numeric data to obtain information on particular domain of interest, describe the variables explain the cause and effect relationship between the variables (Creswell, 2013). Quantitative research is based business deductive logic that starts with hypothesis and collection of data to evaluate the hypothesis. The data is collected to identify the empirical evidence based on the topic. Methodology Research methodology can be defined as the scientific method of conducting research to solve a problem systematically involving the use of different criteria and methods to research. Methodology simply refers to way of solving the problem (Creswell, 2013). In the quantitative paper by McCarthy et al. (2016), randomised controlled trial was chosen as research design in the Australian tertiary obstetric hospital. The chosen quantitative research article is based on the health issue obesity and deals with the overweight and obese pregnant women. The methodology used in this study is the randomisation of the participants, which in this case is women. The participants in the intervention group are targeted to simple dietary advice and serial self-weighing. Those in the control group are targeted to standard antenatal care. The participants chosen were women with singleton pregnancy who are overweight or obese non-diabetic. The sample size was 382. The inclusion criteria were selecting pregnant women who are less than 20 weeks gestation. The overall methodology appeared to be well designed to determine the obstetric outcomes of dietary advice to pregnant and obese women when compared to the standard antenatal care. Ethics of the study Research ethics can be defined as issues that are arising when human beings are involved in any research as participants and involves considering the ethical, political, social and legal issues (Faden et al., 2013). In the chosen article, the author has obtained the ethics approval from the Mercy Healthcare Board Human Research Ethics Committee R10/16 in 2010 (McCarthy et al., 2016). It was ensured by the author that the participants health and quality of life is not hampered due to the intervention. The participants were recruited through written informed consent and the research midwife gave the relevant information to them. Only English speaking women were considered to avoid the language barrier. Findings Research findings and results can be defined as the outcomes of the research being conducted followed by its analysis and interpretations (Mertens, 2014). The results of the quantitative paper showed that the obstetric complications could not be prevented by the intervention designed by the author. There was no difference found between the intervention and the control group in regards to the mean gestational weight gain, CRP levels, adiponectin, and leptin. The results were statically evaluated (McCarthy et al., 2016). Conclusion The assignment was helpful in developing deep insights of quantitative research paradigm. It improved the experience of searching the literature to extract the required journal article. The assignment was useful in understanding the concept of randomised control trial and significance of research ethics. References Creswell, J. W. (2013).Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). London, UK: Sage publications. Faden, R. R., Kass, N. E., Goodman, S. N., Pronovost, P., nursing, S., Beauchamp, T. L. (2013). An ethics framework for a learning health care system: a departure from traditional research ethics and clinical ethics.Hastings Center Report,43(s1). Doi: 10.1002/hast.134. McCarthy, E. A., Walker, S. P., Ugoni, A., Lappas, M., Leong, O., Shub, A. (2016). Self?weighing and simple dietary advice for overweight and obese pregnant women to reduce obstetric complications without impact on quality of life: a randomised controlled trial.BJOG: An International Journal of Obstetrics psychology,123(6), 965-973. doi: 10.1111/1471-0528.13919 Mertens, D. M. (2014).Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods (4th ed.). London, UK:Sage publications.